Digital product communication platform development

Stoots ™ is a set of powerful tools and knowledge base for in-depth football statistics and analysis. It’s mission is to deliver a deeper understanding of football results and other ever-important in-game data and it’s therefore aimed to punters, strategy and prediction seekers, analysts of football results, media and anyone else, who loves football.

My mission was to help the client with redesigning already functional product and make it more useful and attractive. It all started with redefining business goals, reshaping the existing products, creating better user experience while still maintaining some of the already established visual elements. After that, complete redesign of all of the online meeting points took place.

CLIENT: RESULT d.o.o. / Stoots LtD
TYPE OF WORK: Complete digital platform design development
STATUS: Still in progress


One of the main entry points and surely the most visited one – Stoots Learning Center. With great amount of educational courses, news and other related content showing side by side, the main challenge was establishing effective user experience through clear and dynamic always-on navigation, exposed featured content while still maintaining some of the classic “blog” features.


The most important part of the STOOTS product line. And on the same page – the most difficult one to communicate. STOOTS PRO is one of the very advanced statistics and analytics tools available. With STOOTS PRO you’re getting 360° view of football results, you can create your own statistical questions and get answers on the fly, you can make accurate analysis of your choice and break it down to minute details. It is based on professional business intelligence BIView Analytics software, developed for thorough business analytics and statistics.

My goal was to rethink the whole concept of communicating STOOTS PRO online. In short; designing new content architecture, establishing new desired user flow, exposing core features of the product and connecting STOOTS PRO to other STOOTS products.


The STOOTS Statistics portal provides basic free up-to-date results and in-depth statistics from all major European football leagues, including current standings, fixtures, head-to-head stats, and advanced streaks overviews. Its made of accurate historical football data since 2003 for 22 leagues from 11 countries. The main challenge was establishing non-disturbing interaction with statistics dashboard while maintaining other important content one click away.

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